Changes in Impressions Counts

We've rolled out a change in the way we count impressions. The change is reasonably simple, as illustrated below.

So basically we're counting the impression at the end of delivery rather than at the beginning. For most publishers, this won't make a big difference in terms of impressions, but you may see lower impression counts. This will mostly happen on pages where the user clicks through the page before the ad has time to load.

From a revenue standpoint there are two things to look at:

1. CPC ads: Nobody clicks on ads they haven't seen, so you're not losing any click revenue.
2. CPM ads: One of the drivers for this change is that our partners are reporting that our impressions counts are too high. This change is expected to bring the numbers in line. We're not anticipating any large change in payouts here, just happier advertising partners. Most CPM campaigns are capped per user and most users are reaching their caps.
   

On a related note, impression counts for today (2008-12-17) will be low. This is a side-effect of the changes we made, overall revenue should remain reasonably stable, expect these numbers to line up again tomorrow.

Adknowledge Acquires Lookery Ads

Lookery and Adknowledge are pleased to announce that Lookery’s ad serving business has been acquired by Adknowledge / Cubics.com. Lookery has been seeking a company to acquire its ad serving business that is able to both provide you with the same or higher payouts that you are currently receiving and provide the same level of service that you have come to expect from Lookery. We found both of those qualities in Adknowledge / Cubics.

The good news is that the transition does not involve changing ad codes, everything is still working as usual and there was no downtime. The only change required on your part is that your ad statistics are now being reported in a Cubics.com publisher account that has been created for you. Your login details have been e-mailed to your account.

If you are currently operating under a Lookery Guaranteed CPM program, that guarantee will continue under the Cubics system. If the system is not currently displaying your guaranteed value for all traffic, please drop us a line.

Rex is still available to answer your questions and introduce you to the publisher team at Cubics. You can also contact your Cubics publisher representative, Gates, at Adknowledge / Cubics with any questions and to learn more about the company and transition.

Adknowledge / Cubics is the largest social ad network, displaying over 10 billion impressions per month on social networks. They are a 150 person company including brand sales offices in Los Angeles, San Francisco, New York, London & Sydney. Their advertiser depth and industry experience will undoubtedly provide you with the revenue and service you deserve.

New Contact System

So we've made some changes to the way we handle contact submissions. The big one from a Publisher perspective boils down to this:
We have a "Contact Us" link from within the Publisher control panel. This will give you a ticket number to track your support requests.

It's also worthy of note that we do have a toll-free number: 1-877-CUBICS-0. which is available during North American business hours, from 7 PST to 3 PST.