Friday, May 29, 2009

How-To: Content Filtering

Please note, the use of this feature will impact your earnings.

One of the oft-requested features is the ability to control what ads are being displayed on your app or website.

Initially, we had an ad-blocking feature. We also had an internal "safe-list" for some specific publishers with special content restrictions. Our publisher base and international advertiser base have both grown significantly, so these features needed an upgrade.

Our new feature is Content Filtering. This allows you to select Categories and Content that will be allowed on your app.

To access the Content Filtering feature, log in to your Cubics account and go to: Adserver -> Manage Content Filtering.

Content Filters can be applied to your entire account or to Applications individually. If you do not select filters for a specific Application, then filters for the account will be used by default.

The filters are divided into two parts:
Categories are really "things the ad is trying to promote". The list is below.

Content refers to specific features of the ad. The list is below.

To make changes, simply check / uncheck the appropriate boxes and hit the save button. If you want to apply changes to specific app, first select that app from the drop-down before making your changes.

Please note, the use of this feature will impact your earnings.


  • Do I have to configure this?
    No, use of this feature is completely optional. By default we apply filters that fall within the terms of service for each of the platforms.

  • How much will this affect my CPM?
    If you don't use the feature, then you won't see any effect. For those using this feature, we cannot predict the overall effect, the space is simply too highly variable. However, you will be warned if you block any of our highest-volume options.

  • Are the changes immediate?
    No, the changes may take up to 3 or 4 hours to be applied system-wide.

As always if you have questions or concerns please feel free to let us know. Either in the comments below or by contacting your account rep.

Thursday, February 26, 2009

Cubics Integrated Ads

Cubics is pleased to announce the launch of our Cubics Integrated Ads feature for all of our Facebook developers.

Cubics Integrated Ads are a means of providing you with greater control over the display of your ads. Developers are able to have the user’s browser pull down an ad from us and choose where to display the ad and how to style it. Check out this Flash below for a few samples of what you can do.

Ad display always involves a trade-off between screen real estate, user experience and ad revenue. More real estate generally means more revenue, but it doesn't always look pretty. Too many ads tend to ruin the user experience which in turn tends to make ads hard to monetize.

The Cubics Integrated Ads will allow you the developer more control over this trade-off.

So, the quick questions:

Why should I use Cubics Integrated Ads?

  1. Complete control of the ad look, feel, size and location.

  2. Complete flexibility in ad location and what is displayed (title, description, product name, etc) .

  3. Ability to generate more income from your apps than you are today. They don’t have to interfere with existing ad units or rewards offers.
Will this influence my earnings?


Of course, due to the very nature of Cubics Integrated Ads, your mileage will vary. We don't really have an "average CPM", because there is no "average ad unit".

I can tell you that our pilot developer increased revenue by 25% by adding an Integrated Ad to their existing app. But your implementation is likely to be different, so your results will differ.

How does this custom styling work?

The custom styling is implemented using client-side javascript. The javascript is all provided and the samples have self-populating div / span tags.

Once our ad code populates the HTML tags, we leave the styling up to you. You can use all of the normal client side features (CSS & Javascript) to make this ad integrate seamlessly with your app.

How does the reporting work?

When an ad is successfully requested and displayed, it registers an impression just like every other call. The channel is automatically set for these requests, so you can report on each placement with no additional work.

Where are the docs, where can I get help?

Here is the integration document.

However, you can also get your code directly from the Cubics Publisher Portal. Just log in, click on Place Ads and then select "Facebook-> Integrated Ads".

If you need help please contact us directly or leave a comment on the blog here. We understand that these integrated ads will require some extra work.

We have development and design staff available to help make these integrated ads work for your application. So if you would like screen mock-ups or ideas or just a hand making it work with your Javascript framework, please drop us a line.