Going to GSP West

We're going to be at O'Reilly's GSP West conference in San Diego on Monday & Tuesday (March, 3 & 4, 2008).

We is myself (Gates) and Jasper, a recent addition to our Publisher Relations team.

We'll be walking around in bright blue Cubics shirts, so we should be easy to pick out. If you're reading this, we'd love to meet you face-to-face, so come say hi. We'll be handing out a few snazzy Cubics t-shirts and details on a big MySpace promotion we're announcing next week.


Our next conference appearance should be SNAP Summit in San Francisco (March 25, 2008)

Hope to see you there.

MySpace Development

If you haven't heard the news yet, MySpace has opened up their developer platform.

The really good news is that it will be monetizable (see section 5.1):

MySpace allows you to include advertising, sponsorship or other commercial or promotional content (collectively, “Advertising”) on your Application Profile Page(s) and Canvas Page(s) in the areas which you control.

The platform has just gone live, but we already have the code in place, so you can start running ads today! The process is simple, just log into your Cubics Publisher account (or create a new one) and click on Place Ads. In addition to our previous options of Facebook, Bebo and Friendster, you'll now see a fourth option for MySpace.


Just select MySpace, click next and voilà, you have ad code.

Of course, the MySpace developer platform is still very new and their coverage of the OpenSocial spec is incomplete. Keep an eye on their Developer Forums for a list of their upcoming changes.

If you're having any issues with the ad code please drop us a comment in the forums so that we can keep everyone up-to-date on the changes.

Understanding timing with your Account Summary

The Cubics Publisher Reports screen contains several pieces of information regarding your account and account status. One of the issues that new publishers seem to deal with is understanding how today's numbers are tracked.

The basic premise is that your numbers are updated throughout the day and then these numbers are "snapshot" at the end of the day. That means that your numbers for today are not final until the "end of the day". For our purposes, the "end of the day" is midnight CST, but there's a little more to it then that. "Midnight" CST usually happens later than actual midnight.

For all intents and purposes, all numbers during the current day should basically be treated as estimations.

To get an idea of what's going on, here's some insight into the workings of the system.

What's up with stats?

The Cubics system has multiple web servers processing 20-40k views/minute. (we're doing well over 1B impressions/month) That's 20k+ DB inserts every minute just to track views! The web server data is regularly aggregated and pushed up to the main database, but it's all on a delay, we're not tracking data in real-time here. We track clicks for several minutes out, so views stay on a web server for 30+ minutes before they're pushed to the primary database.

We have a regular process (call it Archiver) that runs through our web servers, compresses the data and posts that data to the primary database. This data then becomes the stats that you see in the reports screen.

Can you see what's happening here?

The views are 30+ minutes behind and they're spread across multiple web servers. So if the Archiver runs at 10 minutes past midnight, it hasn't gathered all of the views for yesterday. If it runs at 40 minutes past midnight, it will grab views for yesterday and today. So your stats would have numbers for yesterday and today all at once.

But we're still not done with yesterday's numbers, we have multiple web servers.

So you could log into your account at 40 past midnight CST and see data for yesterday and data for today, but your numbers for yesterday may not be finalized. We have another process that runs and finalizes the day, but it has to wait until the Archiver has finished running against all of the web servers.

And then there's click fraud...

The other issue surrounding statistics is click fraud. The Archiver and the Finalizer are running a whole gauntlet of tests to track for click fraud. The system does its best to clean up click fraud as early as possible, but it's not a simple problem and sometimes it takes more than a day to catch. Google has been known to go back several months when correcting fraudulent clicks: crediting advertisers and debiting publishers in December for clicks registered in July.

We've never had to go back that far, but tracking click-fraud is a big issue. We're parsing tens of thousands of clicks daily & hundreds of thousands of clicks weekly, looking for signatures of fraud. And whenever we find something we have to run back through the affected data and update stats for everyone who's been affected.

So what does this all mean?

It means that your numbers for the day are not "set in stone" until sometime the next morning. If you login at 1 AM CST and see stats for today, it doesn't mean that your numbers for yesterday are complete, we could still be waiting on a web server or the Finalizer could still be running or we could be cleaning up click fraud. Normally, the time-line is quite tight and everything is done by 1 AM CST, but sometimes we're out a few hours.

So treat today's numbers as estimations until at least the next morning.

We're working towards more transparency about the status of these numbers, step one is to separate those numbers that have been processed from those numbers that are still processing. But there's a lot more to it click fraud is a big reason. We'll be posting here as we make future changes.

Taglines Tutorial

Cubics / Adknowledge is proud to present the release of Taglines for Cubics.

Taglines is an existing Adknowledge technology that can be used for monetizing e-mails sent. The basic premise is simple: send an e-mail via taglines and we'll paste an ad from one of our advertisers at the end. Here's what it looks like:


The Taglines product is generally offered in partnerships with large web sites, but Cubics is bringing this technology to our independent publishers.

How do I get this working with my app?
There's really only three steps:

1. Sign-up for Taglines account via the Cubics interface.
2. Paste in our Taglines helper code.
   
3. Modify your existing e-mail code to include the call to Taglines.
   

So first, log in to your Cubics Publisher account and click on Place Ads on the navigation bar. Select the Facebook option and then Taglines and then Next Step >> (as in the image below).
You'll then be taken to the Taglines screen, however you're not yet signed up for a Taglines account.
Click on the button marked Enroll in Taglines Now to activate your account for Taglines. The system will automatically enroll you for the Taglines account and will then return with a screen like this:
Scroll down to the bottom of the screen and you'll a text box with your code. The code has two parts: some placeholder variables and an e-mail helper function, as below:
The code is heavily commented, but the fundamental piece is this. Copy the sendEmail() function into your PHP code and then use this function to send future e-mails.

How does this make me money?
How do I get paid?
Simple really:

1. You send e-mails to user (using our Taglines code above)
   
2. User clicks on ad
3. Taglines pays you directly into your Cubics account.
   

Once you've signed up you can go to your Reports screen and you'll see a link for Taglines Reports.
Taglines is a CPC network, so we'll track clicks and let you know your CPC and your earnings for each day. You can run both Cubics ads and Taglines and we'll pay out earnings from both to the same account. So you'll get paid just like you always do (check or Paypal).

Who's advertising on this?
Our Taglines team has a dedicated sales team and several developers who have been building the product over the years. Some of the advertisers may coincidentally overlap those advertising via Cubic's banners, but we're definitely pulling from a different pool.

What type of eCPMs are we going to get?
What do we make per click?
Who knows? Adknowledge has done lots of Taglines, but they've never done it through Facebook, so we don't have any eCPM numbers. The CPC is going to be variable like it is in all of the advertising spheres. So the only way to find out your number is to try it out.

Let's look at it this way.

How much money are you making right now from sending e-mails?
Probably nothing, right?
So "something" is definitely a step in the right direction.

Can we do this?
Adknowledge's Tagline product is fully CAN-SPAM compliant. For the conspiracy theorists out there, we are not storing personal information from your users. What we're doing is providing you with a way to mitigate the cost of sending e-mail updates by placing ads at the bottom of the e-mail.

Quick Questions

• Support other than PHP: not yet. Cubics is developed on the .NET platform, so we have the .NET knowledge, but the majority of our publishers seem to be using PHP, so we're starting there.
  Please let me know with a comment below if you're interested in the .NET version (or the Java version or the Ruby version...)
  
• How many e-mails can I send?
  Facebook has specific limitations about the number of e-mails you can send to your users. Please adhere to whatever guidelines they have set.
  Remember, this is a Pay-Per-Click setup, if you send e-mails that just get ignored then you won't end up with any clicks, so it's your best interest to ensure that e-mails are getting read.
  
• Where are my stats for today?
  Stats are being pulled from Taglines server, but there is a delay. Your stats will not be updated hourly, we're expecting delays of a day or so. We have to wait for people to read and click on the e-mail, this could obviously be a few days for some people.
• Is it just text?
  Taglines does support an HTML i-frame mode where we could stick images, but it's just not available via the current Facebook API. We're looking into it, but for now it's just hyper-linked text.
  

Welcome

Hello and welcome to the Cubics Publisher blog.

This blog has been created to support social networking Publishers who use the Cubics advertising platforms. We'll be posting:

1. News items
2. Tutorials on new (and existing) technology
3. Planned outages
4. Links to outside news & articles in the social networking space
5. Information about updates to the Cubics website
   

This is a blog, not a monologue, so we're going to allow comments. But we are imposing some regulations about what is and isn't allowed. Violating these regulations will result in immediate deletion of your comment and may result in moderation of future comments.

So here's what we don't want to see posted here:

1. Support Requests.
   Support requests go here, on the Cubics contact page. Support has to go through the appropriate channels, we can't answer it on the board.
2. Comments that violate our TOS.
   So the usual obscene or illegal material, spam, etc. are not allowed here.
   This also includes any comments that would require us to reply in a way that violates our terms of service.
3. Requests to Advertise or Publish.
   We're an advertising platform that connects publishers and advertisers, so we can't host comments from people trying to do that on their own.

What we do want to see posted here:

1. Questions
   Preferably related to the topic at hand.
   
2. Concerns
   Are there things that we're failing to address? Did we miss a step in our "step-by-step"? Is there an angle that it doesn't seem we're looking at?
   
3. Ideas
   Is there a new feature that you'd like to see implemented? Something to make your publishing job easier?
   

Our goal here as an advertising platform is to enable Publishers. We want you to be able focus on building apps while we take care of ads. So we're always looking for ideas to make your lives easier.

So thanks for stopping by, have a good one and happy Facebooking.